A few years back, as I was writing my book, I started introducing myself as a "visitor experience consultant." As far as I know, I may have been the only person with that title. So it's very exciting to see visitor experience tracks at museum conferences, and visitor experience jobs being posted in the U.S. and abroad. I was also excited to see that Beth Plemmons, formerly of Mount Vernon, has been hired as the "CEO for Visitor Services" of the Capital Visitor Center in Washington, DC. I'm loving this trend!