Sunday, March 29, 2009

Sunday's signpost

I absolutely LOVE this building—one of my favorite photos from our recent trip to Lisbon. Pistola anyone?

Wednesday, March 25, 2009

The Wisteria customer experience (Philly airport)

I noticed this shop while traveling through the Philadelphia airport.

The open plan and lovely merchandising drew me right in.

I liked the clean lines of the fixtures.

This style of merchandising would work well for museum stores.

I loved the combination of candy and party glassware.

Tip of the day: You can find ideas for your museum store anywhere. If you see great display like this, please send me a photo for the blog.

Sunday, March 22, 2009

Sunday's signpost

I couldn't resist posting this after the post on the Chula Vista Public Library's "bug." Remember that signs aren't always flat, nor do they have to be rectangles. [For those of you not in an Ikea market, it's a Swedish store that sells home furnishings. Twice a year they run an ad showing this very car driving along, loaded with sales items.] It was fun to see it parked in their parking lot!

Wednesday, March 18, 2009

Branded vehicles: A moving Invitation

This is just the perfect example of a branded vehicle and a great collaboration. Chula Vista Public Library worked with a local VW dealership, South Bay Volkswagen, and created the fabulous graphics for the car.

The graphics tie in perfectly with the car: Buggy for Books.

Tip of the day: If you are considering a branded vehicle, make sure it aligns with your mission and choose creative graphics that make the car an appealing part of your Invitation. This is a great way to partner with a local business; a win-win for both.
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Sunday, March 15, 2009

Sunday's signpost

Needless to say, if you're using changeable lettering, always make sure the sign is spelled correctly.

Tuesday, March 10, 2009

Experience Economy: Meet Bumper Doc!

Shortly after I bought Dexter the Prius, he got a scratch on his bumper. So I asked around town and found Bumper Doc. I got great customer service from the instant I called, a warm friendly welcome, and a great overall experience. Here are some of the things they're doing well that might apply to your facility.

Besides the friendly smiles, a nice clear sign lays out all their service options, including before and after photos.

They offer a current selection of magazines (for men and women) and water in the waiting area, along with comfortable chairs.

On the counter, a digital photo frame scrolls through more before-and-after pix, their strongest selling point.

This is a great experience from start to finish. They gave me a solid estimate (brand promise), made good on their commitment and time, and were also helpful with additional information about caring for my car's finish.

Tip of the day: Think about how you might be able to apply similar techniques at your museum, visitor center, or attraction. Would photos help you sell the experience? Try out a photo frame. Make sure you're meeting comfort needs in waiting areas or queue lines, and clarify your pricing options on signage. Last but not least, a warm smile and friendly greeting leave a memorable impression.
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Sunday, March 08, 2009

Sunday's signpost

Spotted in the Portland airport. Always a good idea to consider the overall intent of your message... Candy, jam, and salmon don't go well together. However, as one reader has just pointed out, the surprising juxtaposition does get your attention.

Sunday, March 01, 2009

Sunday's signpost

I liked this banner, spotted in the Portland, OR airport. It creates interest, is easy to register in a quick read (essential when people are moving quickly through a space) and also tells you where these services are located.
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