Thursday, February 07, 2008

February theme: Customer experience in a down economy

This month's theme can be summed up with the question: What happens when the experience economy meets the recession economy?

Is customer experience more or less important?

Should you, as a business owner or manager, spend more at this time or cut back?

And, what should you spend on?

What aspects of the customer experience really matter?

Where's the ROI in customer experience?

Is it possible to "recession-proof" your business?

I can't promise I'll have all the answers, but I do have some thoughts. I'd love to hear from you, readers.

How do you think an economic downturn will affect your business? Customer spending?

And, what can we do about it?
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1 comment:

  1. Stephanie - sometimes it can be an opportunity to create a stronger "partnership" relationship with your clients. By that I mean working together to develop strategies that maybe more cost effective and reinforcing that you are in this game together.