Sunday, June 17, 2007

Reinventing the pizza place

How do you rethink something as common as pizza?

If you're in San Diego, you can create something evocative of another city. New York Giant Pizza and Pasta, on India Street, is based on the look of the New York subway system.

It's designed by Suji Allen. Anyone who has lived in New York will appreciate the details.

I love how the menu is divided into "stations."

Tip of the day: You can create a fresh take on an old favorite through design and execution. Then it's up to you to make the experience one that's worth returning to.

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