The customer experience relates to all kinds of businesses. I usually write about specific bricks-and-mortar sites. But what about short-term, temporary experiences? How can they be improved?
Real estate is one example where first impressions are absolutely critical, hence the term "curb appeal." While a great deal of energy is devoted to making the front of the house look appealing, what about the realtor's sign itself? Is that part of the impression? Should it be? Take a look at each picture and see if it makes you feel more or less likely to want to see the house.
Well, having this one behind bars certainly isn't appealing.
This one doesn't read very clearly, and the hand-done numbering doesn't look as professional as it could.
The realtor's information on top doesn't look integrated (either by color or type style) with the Century 21 look.
This is clean and professional.
More upscale, but a little hard to read.
Even the color of the post is integrated with their sign, and their friendly faces are also appealing.
Tip of the day: Details count. Consider every aspect of your first impression, as you may only get one chance.
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