Long Beach, California: Last week at a conference I went behind the scenes at the Long Beach Aquarium of the Pacific (LBAP). The Aquarium's mission: To instill a sense of wonder, respect, and stewardship for the Pacific Ocean, its inhabitants, and ecosystems.
As part of day-to-day business, the Aquarium applies green practices and technology throughout their operation, spearheaded by an internal "Green Team." They also do a good job of communicating what they're doing to visitors. Let's take a look in their gift shop. This sign clearly identifies both the Green Team and items that support green efforts.
These stylish bags are made from used juice boxes from the Philippines.
The sign explains that the bags are recycled and the company provides a living for more than 200 families, adding to the feel-good message (100% Concepts, China).
These reusable "wrap sacks" replace wrapping paper and encourage buyers to pass them along around the Earth: 1-800-505-3365.
For other items like these, visit Alchemy Goods. Their messenger and tote bags are made from old seat belts, inner tubes, and billboards. Purses and bags made from recycled billboard signs: Relan Bags.
Tip of the day: When you align your business practice with your mission, your organization stands out. If you want to influence behavior, like buying "greener" items, offer them in your store and explain the benefits to the buyer and the earth. I cover mission-driven memorabilia in detail in my new book, Creating Great Visitor Experiences.
Technorati Tags: customer experience, customer communication, green business practices, museum store, recycled goods