Saturday, December 09, 2006

Ice cream shop serves old-fashioned charm

SAN DIEGO, CA: there's a cute little areain San Diego called South Park. I'll talk more in a future post about how South Park is creating themselves as a destination. Today I'll introduce you to a new business, the Daily Scoop on Juniper.

Logo has an evocative feel, suggesting a triple-scoop sundae.

The simple chalkboard allows for quick revisions.

Fun, seasonal specials.

The shop is super family friendly, with this magical tree...

And a large play area in the back of the store.

Tip of the day: Hone in on your audience. If you are creating a nostalgic destination business like this one, create family-friendly areas to encourage repeat visits.

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