Tuesday, December 05, 2006

Creating a "district" through wayfinding signs

Albuquerque, NM: Near the University of New Mexico campus is this small area of cute houses and shops called the Bricklight District.


A distinctive logo and consistent signage links the area.


Each of these businesses now has an additional brand/value by being part of the district.


One of the businesses in the Bricklight District.

Tip of the day: You can create interest and traffic for your business by organizing with others in your area to become a destination.

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