Sunday, October 15, 2006

Want to know what your customers are doing? Follow them!

In today's San Diego Union-Tribune, there is an article featuring my friend and colleague Nancy Owens Renner conducting visitor studies in the new "Fossil Mysteries" exhibit at the San Diego Natural History Museum. While there are many ways to find out what your audience is doing, tracking and timing is one of the most detailed.

Tip of the day: Retailers hire consultants like Paco Underhill of Envirosell to conduct the same kind of research: to learn where customers stop, what catches their attention, and why they do, or don't, purchase items. Underhill's highly entertaining book Why We Buy is definitely worth a read.
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