In my presentations (and my upcoming book) I talk about the importance of creating a unique voice for your business. This voice can be thought of as the person (real or imagined) who is "speaking" throughout your communication.
I wrote a post about Rockfish Restaurants, whose voice conveys the sense of humor of founder Randy DeWitt.
Another great example is the hilarious Q&A page of woot.com, a Web site that sells one item per day until it's sold out. The extra benefit is that Woot took something that is usually pretty stale and made it worth reading all the fine print.
Tip of the day: An authentic voice doesn't come from copying another company that's doing it successfully. Instead, look at who you are and what you stand for, and create something that's authentic to you and your brand.
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